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Why isn’t your website ranking: Major Tips in 2023

You’ve built a website, and you’re proud of it. You’ve done your research, shortlisted all the keywords, and you know what search terms people are using to find your product or service. Your site is ready for prime time… except for one thing: It’s not ranking! Why?
There are many reasons why this could happen, but most of them can be traced back to one simple fact: Your site isn’t alive.

Is your website alive?

• Is your website alive?
• Are you checking it regularly?
• Do you pay attention to broken links and outdated content on the site?
• Does your site work with all mobile devices and browsers, including tablets, smartphones, etc.?

Reasons why your website isn’t ranking

There are many reasons why your site isn’t ranking. The reasons can be technical, or they can be related to content. Either way, it is important to understand the reasons why your site isn’t ranking and fix them if possible. If you don’t know the reasons, then you can’t resolve them!

• Not targeting the right keywords

Your website should be optimized for keywords that are relevant to your business. In other words, the keywords you choose should be long-tail and specific to what you do. They should also be broad enough to attract a large audience (you want people who are looking for something very specific but also those who aren’t too picky).

Take a look at your analytics—which searches are bringing in the most traffic? Do your proper keyword research and target the relevant keywords without stuffing them into your content.

• Not tracking your progress

A good place to start is by tracking the number of visitors to your website. Google Analytics can help you do this, but there are also many other free tools available. You must keep track of how many people visit your site so that you know how well (or not) your efforts are paying off.

For example, if you were working on improving the user experience on one page of your website and saw no increase in visitor numbers after making changes — then it might be time for another approach! Data is key if you want to improve as an SEO professional and make sure that everything is working as it should be.

• The website isn't mobile responsive

Mobile responsive websites are important for SEO because it means that your site is easy to navigate on a mobile device. The more easily people can navigate your website, the more likely they are to stay longer and engage with your content.

Having a mobile-friendly site also makes it easier for users to find the information they need and take action with products or services on your website.

In addition to being an essential factor for ranking high in search engines, having a mobile-friendly website will make you stand out from competitors who don’t have one! Users expect businesses to have their sites optimized for mobile devices these days—and if yours isn’t, then you risk losing potential customers who aren’t willing to waste time trying to figure out how they can use their phones while on the page where they need it most.

• Not reflecting the current brand identity

It’s not just about having a website, it also needs to be reflective of your brand identity. If you have an established brand, then it should be consistent with the image you’re trying to portray on your website. Moreover, your site should also be easy to navigate so that potential clients can find what they’re looking for easily and efficiently.

• You're not adding enough content

Content is the reason why people visit your website. If you want to rank well in Google and other search engines, you need to make sure that your website has enough relevant content on it.

If you aren’t getting traffic from search engines, there are a few things you can check:

  • Make sure that your site has enough high-quality content on it.
  • Make sure the pages have been updated regularly and consistently since their creation (or at least within the last year).
  • If you’re seeing a drop in organic traffic over time, consider adding more relevant content or updating old pages so that they’re still relevant to what’s happening today.

• Your page doesn't load quickly

Google’s Page Speed Insights tool will tell you how fast your site loads and provide suggestions to improve it. Here’s what it says about your site:

  • Your page has a 1 second load time
  • You’re not making use of browser caching properly for this site
  • Your server is taking too long to respond to requests

• Weak internal links

Internal links are important for SEO because they help search engines understand the structure of your site, find important pages on your site, and find important topics on your site. If you have weak internal links, this might be the main reason that your site is not ranking and performing well.


There are many things you can do to help rank your website faster. The first step is always doing thorough keyword research and planning out your content strategy, followed by consistency. Once these basics are in place, it’s time for some more advanced fixes such as updating old content or adding fresh new pages (if necessary) so that Google knows what your site is about even if it doesn’t have an existing link from somewhere else on the web yet.

Try all these above-mentioned tips and techniques and you will surely see improvement in your website’s ranking. To take help from a professional SEO agency, get in touch with Softigh. They have hundreds of clients all over the world who are satisfied with their services. Why not you?

Let’s get started today.

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January 03, 2022

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