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Google releases August 2023 broad core updates

Curious about what’s cooking in the SEO world for August 2023? Excited to boost your website’s ranking on search engines?
Well, you’re in the right place!

In this “What’s Happening in SEO: August 2023 Edition,” we’ll explore the latest SEO trends, changes in how search engines work, and tips to make your website more visible. Whether you’re an SEO pro or a newbie, let’s dive into what’s new this August.

Big Improvements on Major Platforms

Easier Conversion Tracking with Microsoft Ads 

Release Date: August 1, 2023

Microsoft Ads has made life simpler for advertisers. They’ve introduced a way to track conversions without needing to fiddle with website codes. This is a big win, especially for small businesses without tech experts.

Better Audience Insights with Google Analytics 

Release Date: August 1, 2023

Google Analytics, the tool for checking your website’s performance, now gives you a report that helps you understand your website visitors better. You can know more about who visits your site, making your marketing efforts more precise.

Microsoft ads

Exciting News for Video Platforms

YouTube Shorts Gets a Facelift 

Release Date: August 1, 2023

YouTube Shorts, where you can share short videos, is getting a makeover. While we don’t have all the details, it’s clear that YouTube wants to compete with TikTok. Expect fun new tools, ways to make money, or ways to find videos more easily.

Google Chrome Gets Smarter on Mobile 

Release Date: August 2, 2023

If you use Google Chrome on your phone, it’s getting some cool upgrades. You might soon be able to search using your voice, search for things by taking pictures, or even try out some fancy augmented reality stuff. These changes make it easier to search on your phone.

SEO Tips and Tricks

New Rules for Schema Markup 

Release Date: August 8, 2023

Schema markup is a fancy term, but it helps search engines understand your website better. Google’s making some changes, so you’ll need to update your website to stay in their good books.

Goodies for Advertisers with Google Ads 

Release Date: August 8, 2023

Google Ads keeps getting better for advertisers. We don’t know all the details yet, but it could mean more options to show your ads to the right people, better data to see how your ads are doing, or even new ad styles. Advertisers, stay tuned for these helpful changes.

The Buzz in the Industry

Twitter Talk: CNET’s SEO Controversy 

Release Date: August 9, 2023

SEO folks on Twitter had quite a chat about CNET deleting some web pages. We don’t have all the facts, but this story reminds us how important it is to be honest and fair in SEO.

YouTube’s Gift for Creators 

Release Date: August 9, 2023

YouTube’s sharing more info with content creators. You’ll soon get to know more about how people are enjoying your videos. Think things like how long they’re watching, if they’re clicking on your links, and what they think about your videos.

Bridging Short and Long Videos

Linking Shorts to Longer Videos on YouTube 

Release Date: August 10, 2023

YouTube wants to connect short videos with longer ones. This means more people might see your longer videos, which is great news if you make them.

Watch Out for Algorithm Updates

Google’s August Core Update 

Release Date: August 22, 2023

Google often changes how it ranks websites in search results. This time, it’s the August Core Update. If you own a website, keep an eye on it and make changes if needed.

Meta's Advancements

Meta Goes Online with Threads 

Release Date: August 24, 2023

Meta, once known as Facebook, is making its Threads app available online. Threads used to be an Instagram friend, but now it’s growing up on its own.

Bing Chat Everywhere

Bing Chat on Chrome Browsers 

Release Date: August 25, 2023

Bing Chat, a way to talk while searching, now works on Chrome browsers. Bing’s trying to be friends with more people and make searching and chatting easier.

Boosting Local Business Listings

Add Social Media to Google My Business 

Release Date: August 29, 2023

Local businesses rely on Google My Business to tell people where they are. Now, they can also show off their social media profiles. This way, customers get to know the business better.

Advertisers Play by the Rules

Google Ads’ Limited Ads Policy for New Advertisers 

Release Date: August 31, 2023

Google Ads wants to make sure ads are honest and good for users. They have some new rules for new advertisers to follow, so everyone sees ads that are fair and helpful.

Final Verdict

Staying updated with these changes is vital for anyone in digital marketing or running a business online. 

As the digital world keeps changing, staying on top of these updates can help you stay ahead of the game. Don’t forget to keep an eye on Softigh for more updates!

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