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Guide on Tiktok for Business & Ads Manager

TikTok is a popular mobile app, similar to Instagram and Snapchat. TikTok has more than 500 million monthly active users and it’s still growing rapidly. If you want to know how TikTok works and what are Ads manager, this guide will help you understand the basics of the app and get started with creating an ad campaign on TikTok.

What is TikTok for Business?

For marketers looking to promote their business, TikTok for Business is a one-stop shop for them. The platform assists advertisers throughout the entire process of designing advertisements, setting budgets, reaching target audiences, and analyzing campaign data rather than requiring them to come up with their approach.

Through its e-learning platform, it enables businesses to explore their creative potential and learn how to create advertisements for the Ads Manager platform.

Types of TikTok Ads

  • TopView Ads
  • In-Feed Ads
  • Branded Hashtags
  • Brand Takeovers
  • Branded Effects

However, it is important to note that videos are the only marketing medium available to companies on TikTok. These commercials may be created by marketers using the TikTok for Business Ads Manager platform, which offers five different forms.

  • Top View Ads

 Top View advertisements can last up to 60 seconds, making them ideal for organizations trying to promote goods or services that demand sustained attention, such as TV or movie previews. Given that 71% of users think TopView ads catch their attention, the longer run-time is effective.

  • In-Feed Ads

When users launch the app, they land in their “For You” feed, where they browse through the fourth video theyview. Based on a user’s app usage, the algorithm selects movies for a “For You feed” that might interest the users.Because they can include a CTA, In-Feed ads are particularly helpful for marketers trying to use the platform to increase sales and conversions.

  • Branded Hashtags

Businesses use branded hashtags as marketing to encourage TikTokers to make content centered on a certain brand-related hashtag. The hashtag is only available to brands employing this ad style, unlike other social media platforms.

However, because of its exclusivity, the average cost is said to be around USD 150,000 for six days. To generate a ton of hashtags depending on your inputs and campaign, you might try using platforms that act as hashtag generators.

The average engagement rate for this ad type is 17.5%, therefore the expenditure might be beneficial. Additionally, using this ad type is beneficial because it appeals to the audience. Not only this but 77% of TikTok users prefer it when businesses create new challenges, trends, or memes for them to participate in.

  • Brand Takeovers

Brand Takeovers are an ad format that can incorporate TopView, In-Feed, and Branded Hashtags all at once. This type of ad is called brand takeover because the platform only showcases one company each day. This is the reason the investment cost of this ad type is comparatively high i.e., USD 50,000 per day.

  • Branded Effects

Branded Effects ads insert images of your items into TikTok movies using 2D, 3D, or augmented reality. These types of ads are best for TikTokers who prefer making films and creating stickers of their products or filters frequently. Moreover, the use of filters and stickers promotes engagement and brand recognition to a great extent.

How do TikTok Ads work?

TikTok Ads are a way for businesses to promote their products or services on the TikTok platform. Several different types of ads can be served on TikTok, including in-feed ads, brand takeover ads, and native content ads.

To create a TikTok Ad, businesses can use the TikTok Ads Manager, which is a self-serve ad platform. Businesses can use the platform to create, manage, and track the performance of their TikTok Ads. Moreover, they can also use the platform to target their ads to

specific audiences based on factors such as location, age, and interests.When a user interacts with a TikTok Ad, the business will typically pay a fee to TikTok. The amount of the fee will depend on the type of ad and the specific campaign objectives.

Set Up Your TikTok Ads

To set up your TikTok Ad account, follow these steps:

  • Go to the TikTok Ads Manager website.
  • Click on the “Sign Up” button.
  • Enter your email address and create a password.
  • Click on the “Create Account” button.
  • Fill out the required information, including your business name, industry, and country.
  • Agree to the terms of service and click on the “Create Account” button.

Follow the prompts to complete the account setup process. This may include verifying your email address and setting up billing information.

Once your account is set up, you can start creating TikTok Ads using the TikTok Ads Manager platform. In addition, you can use the platform to create, manage, and track the performance of your TikTok Ads. You can also 

How to Use TikTok Ads for Marketing your Business?

Here are some tips for using TikTok Ads for marketing:

Determine your target audience: Identify who you want to reach on TikTok and what types of content will appeal to them.

Create engaging content: Use creative and attention-grabbing content to attract and retain your audience’s attention. This can include using music, effects, and other features that are popular on TikTok.

Use hashtags: TikTok users can discover content through hashtags, so be sure to include relevant hashtags in your posts. You can also create and promote your own branded hashtags.

Collaborate with TikTok creators: Partnering with popular TikTok creators can help you reach a larger audience on the platform.

Consider paid promotion: TikTok offers several paid promotion options, such as in-feed ads and brand takeover ads, which can help you reach a specific target audience.

Engage with your audience: Interacting with your audience through comments, likes, and shares can help build a community around your brand on TikTok.

Monitor and track your performance: Use TikTok’s analytics tools to track the performance of your content and adjust your strategy as needed.

By following these tips, you can effectively use TikTok for marketing and reach a new audience on the platform.

Final Verdict

Advertising on TikTok could feel very different from advertising on other social media sites. However, once you learn how to run TikTok advertisements, your company may experience outstanding success.

Still, if you are confused about how to use TikTok Ads, get in touch with Softigh today. They will help you in making the right decision for your business.

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January 03, 2022

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