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Techniques to Write SEO Optimized Copy

Looking to produce engaging content that ranks high? Writing is typically challenging but writing with the intention of appearing in Google searches necessitates much more careful strategic preparation.
Successful SEO copywriters think about users’ needs and how search engines actually operate as they write.
Understanding SEO copywriting is a good place to start for website owners who wish to increase their visibility through content.

SEO Copy writing

What is SEO Copywriting?

The technique of developing content with the intention of ranking in search results for significant keywords is known as SEO copywriting.

Importance of SEO Copywriting

SEO copywriting is very important because it helps to:

  • generate business
  • drives more traffic to the website
  • increase conversion rates
  • generate more backlinks
  • reduce bounce rates

Ways to produce SEO optimized copy

Know your target audience

The first step to writing SEO optimized copy is knowing your target audience. If you’re struggling with this, there are some tools that can help you out. For example, Google Trends will show you which keywords people are currently searching for and what’s popular in different regions of the country.

To get started, just head over to Google Trends and type in a keyword related to your business (for example “graphic design”). Then adjust the parameters by region or time period if necessary.

Moreover, Google Analytics is another great tool for helping you understand your audience better. It is best to use especially if they come from online sources like ecommerce sites or social media platforms such as Facebook Ads Manager where it’s easy to identify demographic information like age range or gender.

Use your target keywords

You can’t write a piece of content and expect it to rank without using the right keywords. They’re like the glue that holds your content together and makes it stronger. Here’s what you need to know about using your target keywords:

  • Use them in the right density (proportion). For instance, don’t use a keyword phrase twice within a sentence or paragraph if it doesn’t fit naturally there.
  • Make sure you use them in the right order.
  • Length matters too—you should generally use longer keyword phrases rather than shorter ones because they have higher search volume and tend to be more popular among Google users.

Balance SEO with readability

There’s an art to creating search engine optimized copy that’s easily readable.

To start, you’ll want to use the keywords that your audience is looking for in your articles. But don’t overuse any of your keywords —use a keyword density calculator (like Yoast) to check how many times you’ve used each keyword and make sure there isn’t too much repetition.

You can even manipulate the keywords because Google loves modification. This will help avoid overuse of one word and make your article more interesting for readers. Be careful not to go crazy though—the goal is still readability!

Include call-to-action prompts

A call-to-action (CTA) prompt is a command that asks readers to take action. For example, a CTA might say “Subscribe now” or “Sign up for our newsletter.”

You can use CTAs in your copy to encourage engagement with your content. If you have a product or service you’re trying to sell, for example, this is a great way to get people interested and ready to buy.

Use conversational style and tone

  • Use conversational style and tone
  • Write in a way that is easy to read
  • Use short sentences (5-7 words) for easy skimming
  • Use short paragraphs (2-4 sentences) for easy skimming
  • Use active voice instead of passive voice


Now that you know how to write SEO optimized copy, you can start building your website with the best possible content for your audience. We hope this article has been helpful in showing you how easy it is to get started on improving your website with good quality content.

To seek expert help, contact Softigh today. Their expert team will guide you throughout the entire process and will help your generate maximum sales. Connect with them today.

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January 03, 2022

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