How to Update Old Content: A Step-by-Step Guide 
We updated 15 blogs earlier this year and do you know what happened?
Noticed a 60% increase in our website traffic.
Isn’t it amazing? It is.
We noticed a two-fold increase in our subscribers, organic traffic, and ultimately sales. While most teams focus on producing new content, no one tries to update their old content according to modern SEO practices. Though, this is very important still most people overlook this fact and keep complaining about their traffic not being increased. In this guide, we are going to explain to you some ways that can help you improve and streamline your previous content. Scroll down and start reading.
Tips & Tricks to Update Old Content
Follow the below-mentioned techniques to improve your old content and gain unlimited organic traffic.
Add new information to your articles.
In today’s fast-paced digital age, information keeps on getting outdated with time. This could pose a serious problem to your traffic because people definitely won’t come to your site to read an old piece of information. Your following will keep on decreasing since you won’t provide new and relevant information.
Therefore, it is better if you revise your content before republishing. We suggest you look for statistics and facts and figures first. The general rule is that data, statistics, and studies shouldn’t be older than three years. Find the most recent and correct information when you are revising a post. Your readers will feel more confident after reading a more recent study.
Test out various changes on your site.
Secondly, we suggest you test out and confirm different things before making any updates to your website’s content. You can implement different adjustments to your website to evaluate your user’s engagement on all of them.
Moreover, you can also use different website features using the available tools. It is much better if you analyze the market first and then start your work. Trust me, it will prove a lot more valuable.
Change your Content-Length.
While making changes, edit your content length and you will be amazed to see the difference it makes. Instead of sticking to the same word count for all your posts, we suggest you check out the ranking competitors.
All you have to do is to search your keyword on the internet and check the length your competitors are using for writing their article/blog post. You may use the average of what they are doing.
Also, try adding all the relevant information in your post concerning the user’s point of view. Don’t worry if it makes up to 500 words or 1000 words but be sure to address your user’s query in that content, irrespective of its length.
This is important because no one is going to read your content that is 2500–3000 words long but has no useful information in it. So be careful and avoid doing this kind of thing. It can affect the number of visitors coming to your site.
Update your keyword strategy.
Your SEO strategy relies on your keyword research. However, please note that the keyword popular 6 months back is not expected to be of the same volume as that before. Hence, it gets important to re-optimize your content over time.
When you work on updating your old content, you get the opportunity to add more keywords to your content. It’s possible that you overlooked some secondary keyword opportunities earlier when you published them.
Now is the time to correct everything. Do thorough keyword research and add some new keywords with relevant information in your post. This will help in ranking your post.
Respond to queries that "People Often Ask" on Google.
You can search for the queries of people on Google. They usually show up in the “People Often Ask” section. If you are not able to find some modern piece of information on the internet, simply address those questions in your content.
Just perform a Google keyword search and check out the “People Often Ask” section and provide answers to those queries. Even better, include a special FAQ section. This lengthens your post, which is a bonus!
Focus on the On-Page SEO
You presumably invested a lot of time creating content, and if visitors couldn’t find your website in search engines, all of your efforts would go worthless. Your content would rank depending on the certain variables.
Moreover, an SEO audit of your website will show you the SEO parameters that need to be focused or improved, allowing you to refine your SEO.
Following are some of the SEO factors that should be taken into account:
- Page speed
- Site Security
- Broken Links
In particular, we suggest you to pay attention to:
- title, URL, meta description, and headings
- H2 and H3 headings containing secondary keywords
- Image optimization
To make your SEO better, you can take help from one of the best tools such as Yoast SEO.
Include some multimedia elements to your post.
On a website, multimedia components like images, graphics, and videos may break up any text-heavy sections and interest visitors. Long-form content may get boring for the users unless and until you include some video graphics or images within the post.
When you add in multimedia features within the content, you give readers the chance to imagine along with reading the content hence increasing the engagement ratio. The more the engagement ratio, the more the chances of ranking.
Correct the grammatical errors and spelling mistakes.
Make sure that your spelling and punctuation are up to the highest standards, even though this has never been a formal ranking element. Hire an editor or a member of your writing team to review your content; this will help you to write perfect content.
Still, facing difficulty in updating your content? Need help from experts? Get in touch with Softigh immediately. We have an amazing team of web specialists and content experts. Leave a message for us and we will arrange a 30 minutes free consultation session initially. If you’ll be satisfied with our team, then we will move further. We are waiting for you, connect now!
January 03, 2022