Snapchat Marketing: Everything You Need To Know
Snapchat is a great way to connect with your customers and build a community around your brand. If you’re new to Snapchat, it can seem like an intimidating platform. I’ve been using it for years now, though, and I love it. In this guide, I am going to share some amazing tips that will help you to increase your brand’s awareness and hence sales using Snapchat. Let’s get started.
What is Snapchat?
Snapchat is a mobile app for sending and receiving photos and videos. It’s a social media platform that’s popular with younger users, so it has a lot of marketing potential. But before you jump in and start using Snapchat, it’s important to understand how it works differently from other social media platforms.
What makes Snapchat different?
It is a social network, messaging app, video-sharing platform, and news channel. And while it may not be as popular as Facebook or Twitter yet, its users are eager to share their lives through the platform—and brands have found success in joining in on the fun.
For brands looking to get started with Snapchat marketing:
- You don’t need to be an expert on the platform right away—just ask questions! And whenever possible, test out new ideas before investing too much time into them. Just because you’re using Snapchat doesn’t mean you should abandon all other channels or strategies; this is just one more tool for building relationships with customers who love what your brand has to offer!
Snapchat Marketing: The Best Tips of 2023
- Listen and see what your audience likes.
Snapchat analytics is a great way to see what your audience is interested in. However, it is important to note that most of the information contained in Snapchat analytics will be qualitative (i.e., based on how your content is being perceived by the users), so it is important to pay attention to both quantitive and qualitative feedback from users when analyzing these reports.
After analyzing your own Snapchat Analytics data, use hashtags and other tools to see what your audience is interested in. Knowing what people are searching for when they use hashtag-related searches like #igtv or #snapchat can give you clues about what content they want to see more of on your channel – which gives you an idea for new topics or formats for future videos!
- Create a Snapchat account for your brand.
This is the first step of the process and it’s pretty simple: just go to Snapchat’s website, type in your name and email address, then create an account.
The next step is to use a username that is easy to remember. It may seem obvious but choose a username that people can easily remember. So, make sure it’s short (and preferably easy to spell) so people can refer back to you if they need more info about something they saw on Snapchat!
- Consider posting your Snapchat username on your other social profiles.
- Add your username to the bio of your social profiles.
- Use it in your profile picture, profile header, and profile banner.
- Use it as the background image for your social media pages.
- Include relevant hashtags with each post.
As you create your posts, include relevant hashtags with each one. Hashtags are a great way to connect with other users, boost your post’s visibility, and get the attention of brands and influencers. Adding hashtags to your story can also help you increase the number of impressions (views) for that story.
Include hashtags where they make sense when sharing stories from other accounts like @thekitchn or @tastemade! We recommend using at least one hashtag per post but no more than three total per story.
- Create valued content for your followers.
Snapchat is a great way to share content related to your brand that adds value to your followers. You can use Snapchat story features, such as live stories and filters, to create content for your brand.
To get started with creating great Snapchat content for your business:
- Use Snapchat story features like live stories or filters to create sharable content.
- Share tips or tricks for using your product or industry best practices through videos or photos.
- Offer limited-time deals on Snapchat.
- Use a countdown timer to hype up your offer. For example, if you’re selling clothes, you could use a “24 hours left” filter to get people excited about your sale before they even see it.
- Create filters that are relevant to the deal (e.g., 50% off). Make sure these filters aren’t too generic so that users know this is an exclusive offer for Snapchat users only!
- Encourage users to share their experiences with you on Snapchat.
The next step is to encourage your users to share their experiences with you on Snapchat. Moreover, you can ask them to take photos of your product in use, or you can ask for a review of the experience they had with it. You could also ask them to send you a photo or video of themselves using the product. This type of content will help build trust by showing off how well-loved and popular your product is, and it’ll do so in an authentic way because the user was involved in creating it!
- Take advantage of influencer marketing.
Influencer marketing is a great way to reach a new audience or to reach an existing audience in a new way. It can help you build a community around your brand and business goals.
If you’re looking for influencers who are relevant to your market and have large followings, we recommend using certain tools available.
- Share behind-the-scenes of any event or company trip.
If you’re organizing an event or company trip, you can use Snapchat to share behind-the-scenes with your followers.
Furthermore, you can share the BTS of a product launch. This is a great way for potential customers to get excited about what’s coming up and start building their anticipation for the new product or service that’s about to be released.
- Build a community around your brand and business goals by hosting Q&As, offering tips, and more!
Hosting a Q&A on Snapchat can be an effective way to engage your audience, offer tips and advice and build a community around your brand. To get started, simply ask any questions that are relevant to your business or industry.
January 03, 2022