Does every business need SEO to progress in the online world? Is SEO worth investing money in?
These might be some of the questions popping up in your mind regarding SEO. If it is true, then don’t worry because we are going to provide answers to all your queries in this SEO guide.
We welcome you to this SEO learning journey. Let’s begin!
What is SEO?
SEO refers to “Search Engine Optimization”. It is the process of improving your website to make it more visible when users search for relevant products or services on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you’ll get business and sales.
Why is SEO important?
SEO is the backbone of any online business. It is because every day, millions of people use search engines to find answers to their inquiries or solutions to their issues. Here SEO comes into action!
SEO can help you rank higher on SERPs and acquire targeted traffic from search engines if you own a website, blog, or online store.
Following are some of the points that will help you understand the importance of SEO.
⦁ According to research, 70% of users tend to choose the top 5 search engine results to get answers to their queries. Therefore, your website should rank among the first 5 suggestions if you are looking to get more sales and organic traffic.
⦁ SEO not only helps you to rank better but it increases the user experience as well.
⦁ Your credibility increases if you get ranked on the first page of search engines because of good SEO practices. This assists clients in developing their trust in you since you are top-ranked.
Types of SEO
Following are the 8 types of SEO which are mentioned below:
On-page SEO focuses on the page itself and how to make it more user- and search engine-friendly. However, it should be noted that search engines consider all the pages of a website therefore every web page should be focused on while doing on-page SEO.
On-Page SEO includes the following:
⦁ Optimized HTML file
⦁ Keyword rich content
⦁ Optimized content
⦁ Optimized URLs
⦁ Optimized Images
⦁ Technical Aspects of the website
Off-page SEO is a bit challenging task. Link building is the first—and possibly most crucial—step in off-page SEO. Obtaining links to your website not only increases traffic but also demonstrates your authority to Google ranking you higher than your competitors.
Furthermore, off-page SEO also involves those methods that you might employ to market your website on the Internet. Some of them include:
⦁ Domain Authority
⦁ Social Links
⦁ Forum Submission etc.
White Hat SEO
White Hat SEO refers to the techniques that are following Google and other search engine rules. The best method to rank a website successfully is to use white-hat SEO techniques.
White Hat SEO involves the following techniques:
⦁ Quality content
⦁ Relevant Internal Links
⦁ Relevant backlinks
⦁ Keyword-rich meta tags
⦁ Keyword use
Black Hat SEO
Black Hat SEO is used when the website owner wants immediate results. This involves illegal techniques which are not recommended by any search engine. Black Hat SEO techniques are:
⦁ Spammy or sponsored links
⦁ Keyword stuffing
⦁ Link Farming
⦁ Duplicate content
Though these techniques sometimes yield instant results, they also cause a sudden decline in your ranking. And if Google spots any one of them, your site has to face serious consequences. Therefore, it is recommended to stay away from black hat SEO.
Grey Hat SEO
It’s a riskier SEO technique than white-hat SEO. That’s because the terms and conditions of gray-hat SEO techniques are ambiguous, making them neither white-hat nor black-hat techniques. It is most often preferred by clients who want to see rapid results.
Although some consider technical SEO to be a part of on-page SEO, we’ll be discussing it separately in this article. In a nutshell, technical SEO is connected to on-page elements but focuses on technical aspects. You can work on image optimization, employing a secure HTTPS connection, compressing data to speed up load times, publishing thorough sitemaps, and other technical variables.
One of the most crucial forms of SEO for local businesses is using Local SEO techniques, which makes the company more visible in Google’s local search results. By examining the behavior of the local audience through billions of searches, local SEO aids business owners in connecting with them.
Your local company has the chance to rank better in the search results and the local map pack at the same time if you employ local SEO techniques. As a result, your business expands, and your organic traffic grows.
The process of optimizing the content on your website for various regions and targeted markets around the world is known as global SEO. The implementation of your standard SEO strategy and executing global SEO for your website is very similar. However, to be successful with global SEO, you must take additional steps, such as optimizing for the language and location of your target audience.
Are you looking for a reputed SEO agency to help you rank your website at the top of Google? Don’t think further and contact us immediately.
Softigh is an award-winning digital marketing agency that aims to provide top-rated SEO services to our valued clients. In case of any confusion, our SEO experts will guide you thoroughly about the entire process. We will be pleased to address your inquiries regarding our SEO pricing plans or strategies.